Web Design  |  Graphic Design  |  Branding

Brighter Design Blog

Comment and insights from the world of advertising, branding and web development.

How ASB missed a simple trick that confuses their customers everyday

Phil Roberts - Wednesday, May 09, 2012

Late in 2010 Droga5 did a fantastic job of rebranding ASB Bank. Despite the vastness of this task, no stone was left unturned in regard to brand application. The bank had a complete image overhaul from in-bank livery right down to the smallest in-bank detail - including all stationery, banking slips, deposit envelopes and fax headers.  More

Brand Killers: how employees destroy your brand

Phil Roberts - Tuesday, January 24, 2012

Each morning while walking to the office I pass a ladies hair salon. A salon that seems to be completely dead. A salon that has more staff than customers, or so it seems.  More

When Marketing Your Business Don't Discount, Add Value!

Phil Roberts - Tuesday, January 10, 2012

In a recent article in the NZ Herald, I read with interest the difficulties a major cereal brand was experiencing as customers were no longer buying their products. More

Why ranking No.1 in Google is not what you actually want.

Phil Roberts - Thursday, November 10, 2011

These days it seems every business wants to be number 1 in Google. If you are one of them, here’s why you’re missing half the point. More

Why all website contact forms should look like this

Phil Roberts - Wednesday, October 19, 2011
enquiry form More