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Brighter Design Blog

Comment and insights from the world of advertising, branding and web development.

How ASB missed a simple trick that confuses their customers everyday

Phil Roberts - Wednesday, May 09, 2012

Late in 2010 Droga5 did a fantastic job of rebranding ASB Bank. Despite the vastness of this task, no stone was left unturned in regard to brand application. The bank had a complete image overhaul from in-bank livery right down to the smallest in-bank detail - including all stationery, banking slips, deposit envelopes and fax headers.  More