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Brighter Design Blog

Comment and insights from the world of advertising, branding and web development.

Brand Killers: how employees destroy your brand

Phil Roberts - Tuesday, January 24, 2012

Each morning while walking to the office I pass a ladies hair salon. A salon that seems to be completely dead. A salon that has more staff than customers, or so it seems.  More

When Marketing Your Business Don't Discount, Add Value!

Phil Roberts - Tuesday, January 10, 2012

In a recent article in the NZ Herald, I read with interest the difficulties a major cereal brand was experiencing as customers were no longer buying their products. More